Chefgenie Instachef Launch @ Punggol Coast Mall

Engaged by HEA, a full-fledged agency, Ooffle curated a remarkable experience to celebrate the grand launch of ChefGenie's Instachef  at Punggol Digital District. Held at Singapore’s first smart and integrated innovation hub, the event brought together government leaders, industry partners, and F&B innovators to witness the future of autonomous kitchen technology.

The evening’s highlight was the keynote address by Guest-of-Honour Senior Minister of State Low Yen Ling, who shared her “3As” framework—Assist, Augment, Automate—to illustrate how AI is reshaping Singapore’s F&B sector. Her speech emphasized national support for AI-driven innovation, calling the ChefGenie autonomous kitchen a powerful example of how technology can reduce operational costs, strengthen food consistency, and unlock 24/7 service possibilities for schools, hospitals, residences, and urban communities.

Guests were treated to a live demonstration of ChefGenie’s AI-powered cooking system. From precision-controlled heating to automated workflows, the autonomous kitchen showcased how brands can achieve consistent food quality, rapid deployment, and up to 50% cost savings across multi-location operations. Eight local F&B brands collaborated in the R&D process, contributing recipes, testing cycles, and refinement to bring the technology to life.

Surrounded by the cutting-edge environment of Punggol Digital District, the launch became an immersive showcase of smart innovation—allowing guests to explore real-world applications of AI within a living digital ecosystem. Interactive moments, speeches, demos, and media captures highlighted not only the technology’s transformative potential but also the collaborative spirit that brought it to fruition.

Ooffle supported the entire experience with end-to-end creative direction, staging, and production. From ministerial protocol to audiovisual integration, from stage design to demo coordination, every touchpoint was crafted to ensure the event’s flow, clarity, and impact. The immersive visuals, smooth transitions, and coordinated showflow brought the narrative of “The Future of Food Service” to life—delivering a launch that was both inspiring and unforgettable.

Services Offered:

• Event Concept Development & Creative Direction
• Stage, Set & Brand Visual Design
• Audio-Visual, Lighting & Projection Production
• Ministerial & VIP Protocol Management
• Product Demo Coordination & Technical Integration
• Photography, Videography & Media Production
• Performance Programming & Showflow Management
• Venue Operations, Logistics & Manpower Control
• Full Event Management & On-Site Execution