What Are Virtual Events / Digital Exhibitions Conference / Virtual Augmented Reality?
The conference ballroom venue or exhibition hall is a familiar and much loved feature of any conference. But what does that look like when your conference is online?
For a wholly online conference the exhibition is often a dedicated page, either online or within the virtual conferencing platform, containing the list of all exhibitors. This list can include logos and often arranges exhibitors based on their sponsorship level but with the option to search alphabetically. Each listing in the digital exhibition takes delegates to the exhibitor’s profile.
What Are The Advantages Of Virtual Conferences / Digital Exhibitions?
There is so much more convenience with hosting an exhibition online compared to hosting a live-in person event. No doubt, having a show in person has its advantages. However, hosting an event online is more economical and environmentally friendly because there is a massive decline in travelling, food, and other related expenses.
For an online event, all you need is a phone or laptop and good internet access. Online events have also proved to be more beneficial as many people attend online events conveniently. An online event allows the participation of domestic as well as international attendees.
Why is hosting a digital exhibition right for your company?
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Go beyond location!
One of the most significant advantages that you will be offering your existing and prospective customers is that they do not have to step out of their homes to be at your exhibition. They can attend your event from anywhere in the world. In this way, you take your exhibition to where your customers are. You do not have to spend on renting a physical venue.
Expanding your reach virtual exhibition will enable you to communicate with your audience worldwide. Since a virtual show has no location-wise restriction, this will allow you to build and make connections with your prospective clients anywhere in the world. Exhibitors can also answer client queries and doubts over your virtual stall.
No capacity restrictions
One of the primary benefits of hosting an event online is that there is no limit on the number of people you invite. There will be some number of people you can invite to the venue at a physical location. However, that’s not the case in the case of hosting a virtual event.
Choose how you promote your brand!
Brands will have more freedom with regards to what advertisement they wish to show to the audience. They can get creative and even display engaging video ads on their virtual stalls.
Access to detailed analytical reports and databases:
Hosting a virtual event will enable you to gain access to valuable information to improve your advertisement and product strategies in the future.
How to host digital exhibitions
Make sure that you have one concept for the event, and work towards improving this concept. It would be best if you then built all the aspects of your event around this particular concept. Brainstorm on your idea, how you want to revolve your content around it? How you want to deliver this to your exhibitors and how you want to take your attendees on this journey.
Attract more people:
Most people worldwide use their phones and laptops, and many of these people use social media and email to connect. As of 2021, around 2.5 billion or more people are using famous social media apps like Facebook, Instagram, Twitter, WhatsApp, etc. Hence finding your audience amongst these people is going to be more simplified now than ever.
Get the right tools:
There are various digital exhibition tools available out there where you can host your event. You can also get in touch with vendors, ask them for a demo, try the best ones, and examine which one works the best for you.
Keep an eye out for little details regarding how your audience interacts with your site and the interface. The audience should have a pleasant experience and at the same time, get valuable knowledge while they are there. Giving your audience a good experience at your exhibition is the key element here. Also, ensure that the ambience at your exhibition is good.
Prepare a list of exhibitors:
Your exhibitors are the ones who will be interacting with the end audience. You have to regulate the kind of content that they will be sharing at their stall. Hence, make sure you know your exhibitors and what to expect from them.
Prepare a schedule
Plan your schedule well and ensure that it aligns with the different time zones since your audience will worldwide. Everyone should follow the schedule to ensure a good flow and continuity of the event. The schedule should be made and communicated promptly, leaving no space for any misunderstanding regarding it.
Manage your attendees
It is crucial to help the attendees along their way. Having an interactive virtual guide to help them along their experience is necessary. Give your attendees an experience that is as personalized as possible, making their experience with your exhibition something to remember.
The content is the single most crucial thing that you will give out at your exhibition. This, indeed, is the part that will require a lot of brainstorming. Your attendees will be there at your exhibition because of the value they will get from your event. You can also gather feedback from people outside your content team, like your sponsors and exhibitors. You never know from where the craziest idea can come.
Secure payment options
Use a safe payment method for transactions. It is always better to be using a secure means of making and receiving payment to avoid any payment related problems later on.
Create real-time online interactions:
Enable real-time interaction with your attendees so that they too get to interact with the exhibitors and the other attendees in real-time, enabling everyone to have a great time on the virtual platform.
Why choose Ooffle's Virtual Event Platform?
Immersive Powerful 3D Creative Virtual Event Platform
A virtual platform, visually appealing, interactive, powerful and scalable based on the best cloud architectures and with high levels of security and reliability.
Insightful Post-event Reports Heatmaps
In order to evaluate the ROI of your virtual event or fair you will have access to multiple statistical reports including the ones relating to the performance of your event but also those relating to the individual stands of the exhibitors.
Qualified Event Managers For Custom Needs
Our event managers will be at your disposal before, during and after the event. At your service to help you organize your virtual event or exhibition, answering your questions and optimally customizing your virtual booth.
24/7 Operational Support for Content Management
Upload your content, set up virtual stands for your exhibitors and build an impeccably designed virtual event with the support of our content and design managers: make your participants live a unique and immersive experience!
Proven Marketing for the Event's Promo & Registration
Do you need to promote your virtual event but you don't know how? Ooffle's marketing consulting service will offer you the advices you need. We help you choose the right channels to convey your event through social networks, organic research and advertising newsletters.