Thermomix Flagship Store Launch @ The Cathay

Ooffle was engaged by HEA, a full fledged agency, for Thermomix to deliver an immersive, multi-country themed experience at Cathay, transforming the venue into a vibrant cultural journey across Italy, Japan, France, and Singapore. A Multisensory Culinary Journey Fueled by Thematic Design

Ooffle brought to life an extraordinary Thermomix Multi-Country Experience at Cathay, transforming the venue into an immersive cultural journey across Italy, Japan, France, and Singapore. Through detailed scenic styling, multisensory design, and meticulous on-site coordination, Ooffle crafted a visually rich environment where guests could explore, taste, and engage with each unique zone.

From Mediterranean markets to sakura-themed streets, Parisian walkways, and Singapore’s iconic heritage touchpoints, every zone was purposefully curated to showcase Thermomix’s versatility while delivering a high-impact experiential journey.

Four Countries, Four Stories — Delivered Through Design, Craft, and Immersion

The Italy Zone recreated a vibrant Southern European marketplace, complete with rosemary displays, wooden barrels, hand-painted chalkboards, and a gelateria-inspired awning that evoked a warm, rustic charm. Carefully styled dishes and floral arrangements added texture and authenticity.

The Japan Zone presented an elegant blend of tradition and festivity. Sakura trees, lanterns, koi streamers, wooden floor lamps, and Japanese fan displays built a serene, gracefully composed atmosphere enhanced by curated décor and a noren curtain entrance.

Stepping into the France Zone, guests were welcomed by Parisian street elements, hanging greenery, boutique awnings, baguette baskets, and classic street lamps — creating a romantic and effortlessly chic French-market aesthetic.

The Singapore Zone celebrated local heritage with Peranakan house models, miniature props, SBS bus replicas, orchids, national motifs, and a “Good Morning” towel display. These details beautifully highlighted Singapore’s cultural identity with a modern experiential twist.

Professional AV, Dynamic Launch System & Seamless Operations

To elevate the brand reveal moment, Ooffle engineered a dynamic launch mechanism integrating a Kabuki black drape system, build up of truss system, laser and lighting show show, logo projection, mobile lighting backdrop panels, and a custom LED launch pedestal — ensuring a high-impact reveal supported by full rehearsal and precision cue calling.

The AV system included:

Laser Show

Projection on Kabuki Drape

Sound System

Visual & Display

Lighting System

For branding and photography engagement, a photobooth backdrop with uplights and facelights provided a polished, professional capture zone.

To deliver flawless execution, a dedicated Ooffle team handled all aspects of the event — from stage management and showcalling to guest flow, crisis handling, and three full days of exhibition oversight. Every detail, from installation to dismantling, was managed with precision, ensuring a seamless and cohesive guest experience.

Services Provided:

Thematic & Scenic Design

• Multi-country themed zone concept & fabrication

• Cultural scenic styling, florals & décor installations

Launch Mechanism & Experience Design

• Kabuki drop system & launch choreography

• LED launch pedestal & mobile backdrop panels

Audio-Visual & Lighting Production

• Full sound system (subs, speakers, mics)

• Lighting programming & moving head setup

• 75” LED screen display

Engagement & Experiential Elements

• Custom photobooth backdrop & lighting

Operations & Event Management

• Showcaller & stage manager

• Creative planning manager

• On-site exhibition leads (3 days)

• Installation, dismantling & logistics control

• End-to-end onsite management and staffing support