Waterway Point Interactive Floor Projection Experiential Installation
We were commissioned by Frasers of Waterway Point to install an interactive projection floor that allows experiential gamification as well as advertising. The shoppers at Waterway Point were blown away with the interactive floor projection system installed at the West Wing Boardwalk. Parents, children, youths from all over came by just to have a go at stepping it. They were mesmerized by the visuals projected on the floor as it responded to their movements.
Once we turned the interaction on, it automatically builds a crowd with high retention. Tenants can use this to put up adveritsing on the floor too.
The Interactive Floor System is unusual, exciting, and modern. It not only reacts in real time, but in a unique way can create and send powerful messages by way of advertising, brand re-enforcement and establishing corporate identity.
Imagine for a moment, if you will, walking into a fish restaurant, over a swimming pool filled with shimmering water, goldfish swimming through the water and over the restaurant´s logo. Then, as you walk you see ripples in the water, hear the sounds of your footsteps and see the fish darting away from your feet. This is all possible at the same time with the Interactive Floor System using our software.
Similarly, if you place this system into a corporate function, guests can walk over the pool and corporate logo at the beginning of the event, but part way through the scene changes and the system presents something else — creating a dance floor that is always affected by the dancer´s movements or an interactive game that engrosses the users attention.
Each effect is completely configurable, you can insert your own backgrounds, logos, videos, sounds, settings etc. very easily using built in configuration dialogues that are extremely easy to use. This enables you to create an unlimited number of unique effects as well as having an unlimited amount of different advertisers on one floor.
- Interactive floor projection system
- Curation of games and customization
- Installation of projector, flooring and motion sensor
- Installation of electrical and PE endorsement
- Operating of scissorslift
- Design and media content
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