Ayam Brand Food Truck Marketing Activation 2025 @ Waterway Point
Ayam Brand brought a burst of flavor and fun to Waterway Point with an exciting Food Truck Marketing Activation designed and executed by Ooffle. Transforming the Village Square into a vibrant lifestyle hub, the event combined retro-inspired design, health-conscious messaging, and family-friendly engagement to deliver an unforgettable brand experience.
At the heart of the activation was a custom-designed retro Volkswagen Kombi van, creatively branded to showcase Ayam Brand’s signature products with eye-catching visual merchandising. Visitors were invited to explore a lively mix of activities, from fitness challenges (push-ups, pull-ups, vertical jumps) to carnival-style games and a spin-the-wheel booth with exciting prizes. A cheerful photo wall provided the perfect spot for families and friends to capture memories, while friendly brand ambassadors engaged the crowd with live demonstrations, sampling, and on-site promotions.
With seamless event management, engaging hosts, and striking branded signage, Ooffle delivered a holistic activation that boosted brand visibility, community interaction, and consumer loyalty. The campaign not only highlighted Ayam Brand’s heritage but also reinforced its commitment to wellness, family, and healthy living in a fun, interactive setting.
Services Offered:
- Event Concept & Thematic Design
- Interactive Booth Setup
- Engagement Activities
- Live Demonstrations
- Staffing & Emceeing
- Marketing & Promotions
- Event Management
Your Trusted Partner in Design • Events • Marketing • Technology
Asia's Leading Creative Experience Company
Related Products
Embarking on an unconventional project with Redhat, we planned a special surprise item for their Asia Sales Kickoff meeting event. The SVP of Redhat Sales Team kickstarted the full week event with ... Read More→
"There is nothing that I do not enjoy for tonight!" - Swarovski Marketing Director To kick start the marketing launch, we produced the marketing launch video in conjunction with the client's new se... Read More→
What an exciting day with energetic participants from Herbalife. We are honored to have our live entertainment including the full live band and the two distinguished emcees to hype them up further ... Read More→
Singapore Recreational Club Countdown Event at Ritz CarltonWhat better way to start the new year than to kick off with live entertainment for the whole day, yes the whole entire day at one of Singa... Read More→
We were commissioned by DBS to revamp their mobile UX (user experience) of the DBS Vickers Trading mobile application. With a design mind and a consultative approach, we created a first-class human... Read More→
Need to get some visual impact from your cocktail reception? We were at the Cards & Payments Asia Conference at Suntec City bringing some visual entertainment with silk aerialists serving champ... Read More→