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Human Billboard Marketing Activation for Bonia @ Northpoint City

Bonia, renowned for its luxury fashion accessories, recently partnered with Ooffle for a dynamic marketing activation aimed at engaging mall-goers in a bustling city center. Ooffle orchestrated a vibrant pop-up event, transforming the mall into a hub of excitement and fashion allure.

To amplify Bonia’s presence at Northpoint City, Ooffle executed a focused Human Billboard Marketing Activation that brought high visibility and street-level engagement to the brand.

Ooffle provided and managed trained talent to serve as live, mobile billboards — dressed in branded attire and equipped with custom signage. These human billboards were strategically positioned in high-traffic zones to interact with passersby and draw attention to Bonia’s ongoing campaign.

By leveraging this unique form of guerrilla marketing, Ooffle helped Bonia generate real-time buzz, spark curiosity, and drive footfall — all while maintaining a strong brand presence in a non-traditional format.

Simple, effective, and eye-catching, this activation demonstrated how even a single element — when executed right — can make a powerful impact.

Services Offered:

  • Human Billboard Marketing
  • Talent Provision & Management
  • On-ground Engagement Coordination
Ooffle — Leading Events Agency in Singapore
Your Trusted Partner in Design • Events • Marketing • Technology
Asia's Leading Creative Experience Company
Tags: Integrated marketing: brand activation & campaigns
Product Type: Showcase
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