Yuu Activation Campaign @ Dairy Farm Retail Outlets Cold Storage, Giant, Guardian
For an entire month, Ooffle provided manpower planning and support for the Yuu brand activation launch campaign on a daily basis to promote the rewards membership app, yuu, in over 30 Dairy Farm retail outlets across the island, including Cold Storage, 7-11 and Giant. We deployed 100 promoters and made sure they fit each outlet’s demographic through careful allocation. We also assigned them daily tasks, communicated with them for job bookings or changes in their schedule, and ensured they were paid accurately and on time.
For added promotional efforts, Ooffle also provided human billboards, flyers and QR code assets to help drive the marketing campaign. This campaign took place daily over the course of a month to ensure maximum success for the yuu app.
- Manpower support
Your Trusted Partner in Design • Events • Marketing • Technology
Asia's Leading Creative Experience Company