Regional DBS Mobile Banking User Experience Design
Digital Customer Experience, UX Design,Business Analysis & Product Management, Innovative Ideation, Marketing for DBS regional mobile banking product.
Building on the mobile strategic competitive advantage, core banking functions with enhanced UX were enabled through all regional countries of the bank, including Singapore, Taiwan, China, Hong Kong, India, Indonesia, so banking customers can perform transactions for core banking products like Accounts, Fixed Deposits, Investments (Equities, Mutual Funds, Structured, etc), Loans. They also enriched wealth customers with non core banking features eg market news, research analysis, deals & privileges and asian insights. Available in three languages, namely English, Simplified Chinese, Traditional Chinese across 6 countries.
iTunes Store: https://itunes.apple.com/nz/app/xing-zhan-tai-wan/id921441894?mt=8
Google Play Store: https://play.google.com/store/apps/details?id=com.cellcity.dbstw&hl=en
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