Vivocity CNY Activation Marketing Campaign @ VivoCity

In Asia, Lunar new year is one of the most important holiday in the retail scene. For Vivocity's 2017 CNY Marketing campaign, we generated tremendous traffic with the activation activities. Look at the huge crowd turn up as we enhanced the shopper retail experience greatly.

It is our pleasure to be activated with different categories of performance for the entire month at VivoCity. We had roving innovative and impactful Korean as well Chinese drummers scheduled across one whole month to create a bang for the retail mall to spread the prosperity of the occasion. The energetic and exciting drums drew a lot of commuters and was highly popular with both adults and children.

The crowd at VivoCity really loved the energetic Chinese new year activities this 2017!

Service Provided:
  • Talent & logistic management
  • Korean Drums
  • Chinese traditional drumming
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