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Human Billboard Marketing Activation for Bonia @ Northpoint City

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To amplify Bonia’s presence at Northpoint City, Ooffle executed a focused Human Billboard Marketing Activation that brought high visibility and street-level engagement to the brand.

Ooffle provided and managed trained talent to serve as live, mobile billboards — dressed in branded attire and equipped with custom signage. These human billboards were strategically positioned in high-traffic zones to interact with passersby and draw attention to Bonia’s ongoing campaign.

By leveraging this unique form of guerrilla marketing, Ooffle helped Bonia generate real-time buzz, spark curiosity, and drive footfall — all while maintaining a strong brand presence in a non-traditional format.

Simple, effective, and eye-catching, this activation demonstrated how even a single element — when executed right — can make a powerful impact.

Services Offered:

Human Billboard Marketing
Talent Provision & Management
On-ground Engagement Coordination

Ooffle — www.ooffle.com
Your Trusted Partner in Design • Events • Marketing • Technology
Asia's Leading Creative Experience Company
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