COCOMO Pop-Up Brand Activation @ Tampines One
A Compact Retail Activation Executed with Precision by Ooffle
Engaged by COCOMO, Ooffle delivered a fast-paced, high-efficiency retail pop-up activation at Tampines One. Designed around strong entrance visibility, spatial efficiency, and a clear display flow, the project was executed end-to-end — from 3D design and rendering to fabrication and overnight installation — within a tightly controlled mall environment and compressed timeline.
The activation prioritised brand clarity, space optimisation, and operational practicality, ensuring a clean and impactful setup without disrupting mall operations.
Rapid 3D Design & Spatial Planning
To meet the tight schedule, Ooffle developed the 3D design, layout planning, and visual renders within just three days, allowing the client and mall stakeholders to quickly visualise the activation and approve the setup.
The 3D process focused on:
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Entrance visibility from key mall sightlines
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Efficient use of limited floor area
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Clear circulation flow for shoppers
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Safe clearances in compliance with mall regulations
Through accurate scaling and spatial planning, the design ensured that all elements — entrance structure, display furniture, and printed panels — fit seamlessly within the allocated footprint.
Entrance Branding & Display Execution
Serving as the primary visual anchor of the activation, Ooffle custom-fabricated a bespoke entrance display stand featuring a single-sided acrylic die-cut logo, reinforcing brand recognition and establishing a strong first visual touchpoint at the mall entrance.
Despite an accelerated production schedule, the structure was completed on time and installed during overnight access hours, fully compliant with mall regulations and ready before the next day’s opening.
Display Furniture & Setup Coordination
To support product display and guest interaction, Ooffle coordinated and configured a range of display furniture, including:
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Tablecloth-wrapped display tables (non-standard booth format)
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Customised seating based on client-provided references
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White cocktail tables for props and auxiliary displays
All furniture elements were carefully adapted to site conditions, circulation flow, and safety requirements, ensuring both visual consistency and practical usability within the mall environment.
Printed Displays & Visual Panels
Ooffle produced and installed multiple A1 display stands and foamboard prints, based on client-supplied artwork. The team managed production, output, and on-site installation, ensuring alignment with the approved 3D layout.
In addition, last-minute display requirements were accommodated through rapid production and on-site adjustments, maintaining a cohesive and polished presentation throughout the activation period.
On-Site Execution & Timeline Management
Key execution highlights included:
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3D design and rendering completed within three days
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Accelerated fabrication and express delivery coordination
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Overnight installation and mall access management
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Precise space management and footprint control
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Rapid response to last-minute requests and additions
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Full on-site coordination and execution control
The Ooffle team delivered the activation with flexibility, precision, and professionalism — completing all works within the allotted timeframe.
Conclusion
The COCOMO @ Tampines One activation demonstrated Ooffle’s expertise in retail pop-up design, 3D spatial planning, and time-sensitive mall executions.
Through fast-turnaround 3D design, efficient space management, strong entrance branding, and disciplined on-site execution, Ooffle enabled the brand to achieve a clear, organised, and highly recognisable presence within a high-traffic retail environment.
Services Provided
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Rapid 3D Design & Render Visualisation
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Space Planning & Mall Compliance Coordination
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Custom Entrance Structure Fabrication
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Retail Display Furniture Coordination
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A1 Display Stand & Print Production
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Night-Time Installation & Mall Access Management
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Last-Minute Adjustments & Add-ons
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End-to-End Production & On-Site Execution
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