CATHAY LAUNCH WITH MEDIACORP ARTISTES @ CATHAY 2025

The Perfect Blend of Brand Celebration and Creative Experience

Ooffle was honored to provide full-scale event planning and execution for the Cathay Launch with Mediacorp Artistes, held at the iconic The Cathay. The event combined technology, entertainment, and experiential engagement to create a multi-dimensional celebration that illuminated Cathay’s exciting new chapter.

Immersive Visual Main Stage

At the heart of the atrium stood the launch video animation, which captivated guests with its dynamic high-resolution visuals. Enhanced by four high-powered moving lights synchronized with music, the presentation delivered a powerful and inspiring brand launch moment.

Hosting and Finale Special Effects

Ooffle provided a professional event host, using client-supplied scripts to ensure precise pacing and engaging audience interaction.
The finale culminated in a 30-second spectacular special effects show featuring Venturi systems and confetti, operated by a trained crew to deliver a stunning and memorable visual climax to the event.

Stage and Performance Team

The central stage was finished with carpet or wooden flooring for visual appeal and safety. The performance team consisted of a showcaller, stage manager, stage assistant, and DJ, collectively ensuring smooth sound, timing, and coordination throughout the show.

Creator Market and Interactive Zones

To strengthen community engagement, Ooffle designed and built 15 marketing booths, each equipped with dual battery-powered spotlights and seating. Header panels were installed above each booth for unified branding.
In addition, LED inflatable columns were set up across multiple levels, illuminating the space at night and adding a futuristic touch.

The Creator Market featured a dedicated audio-visual system with background music streamed via Spotify over three days, creating a lively and welcoming environment.

Children’s Activity Zone

The Children’s Workshop Area was equipped with chairs, tables, and power outlets, providing a comfortable and creative space for families.
The Kids Zone featured large inflatable installations, including an LED archway, powered 24 hours a day and supported by a team of three operators to ensure safety and smooth operations.
An independent audio-visual system was also installed to enhance the fun, family-friendly experience.

Management and Safety Assurance

Ooffle delivered comprehensive event management services, including public liability insurance (jointly underwritten with Cathay for coverage of up to USD 1 million) and event permit applications.
The team also handled electrical wiring for booth areas on the first floor, ensuring safety and operational reliability throughout the event.

Services Provided

• Launch video animation and main screen visual production

• Event hosting and program coordination

• Special effects (Venturi systems, flame-retardant confetti)

• Stage design and setup

• Audio-visual systems and lighting programming

• Booth and market installation

• Children’s and family area design

• Event insurance and permit management

• Electrical wiring and on-site support

• Full project management and execution