iStudio Apple Product Launch @ Vivocity, ION, Paragon
iStudio is one of Apple's Authorised Premium Reseller in Singapore. iStudio and Mophie, a major manufacturer of Apple accessories, engaged Ooffle to carry out a product launch at iStudio's ION Orchard, Paragon and Vivocity outlets concurrently.
Mophie-branded ice cream booths were set up within iStudio's outlets attract shoppers to the store and raise awareness of the product launch. Mophie-branded ice cream cups and balloons further added to the festive atmosphere of the mini-event. Check out the queues and crowd created at the launch campaign! The branding was well positioned as passersby carried the ice cream branding wherever they go, building up hype and even more traffic at the retail outlets.
- Management and execution of event
- Mophie-branded ice cream & kachang puteh booth
- Mophie-branded balloons, ice cream cups and other props
- Traffic pulling and queue management
- Ice cream booth staff
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