Ayam Brand Truck Activation 2025 @ Jurong Point

A High-Engagement Mall Roadshow Driven by Interactive Brand Experiences

Event Overview

Engaged by Ayam Brand, Ooffle delivered a 7-day truck activation at Jurong Point, transforming the mall’s central stage area into a vibrant, high-traffic brand engagement zone.

Designed as a full-scale mall roadshow, the activation combined illuminated brand structures, interactive games, live cooking support, and end-to-end operational management to drive sustained footfall, participation, and brand recall throughout the campaign period.

Activation Setup & Branding

The activation was anchored by L-shaped illuminated brand backdrops, framing the food truck and creating a strong, highly visible brand presence across the mall concourse.

• Dual-size illuminated backdrop structures to maximise visibility

• Strategic placement aligned with truck positioning and pedestrian flow

• Clear brand zoning for photo moments, queues, and interaction points

Supplementary A1 standing displays were positioned around the activation area to reinforce brand messaging and guide visitor engagement.

Interactive Engagement & Games

To encourage dwell time and repeat participation, Ooffle curated a suite of interactive game stations that remained active throughout the activation period:

• Whack a Frog

• Bishi Bashi

• Naughty Bean (2-player interaction)

• Strength Hammer

• Fast Reaction Game

The variety of mechanics and competitive elements successfully generated crowd build-up, queue engagement, and social sharing moments.

Technical & Site Infrastructure Support

Recognising the operational demands of a food truck roadshow, Ooffle managed all essential on-site infrastructure and technical coordination, including:

• Dedicated power supply for live cooking operations

• Water inlet and drainage setup

• Event area carpeting and floor protection

• Truck ingress planning with planking and site supervision

All installations were executed in compliance with mall regulations and safety requirements.

Audio-Visual & Visibility Support

To support crowd engagement and smooth activation flow, the setup included a complete AV solution:

• Outdoor sound system with subwoofer support

• Wireless microphones for emcee and interaction facilitation

• Background music playback to maintain atmosphere

• Visual display support where required

The AV configuration ensured clear communication while remaining considerate of the mall’s operating environment.

Manpower & On-Site Operations

Ooffle provided full on-site operations and manpower management, covering:

• Pre-event coordination with mall management and client teams

• Night build and truck deployment crew

• Emcee scheduling and show flow coordination

• Daily brand ambassadors and on-site supervisors

• Shift-based manpower planning across the full 7-day activation

Consistent staffing and oversight ensured smooth daily operations and a seamless visitor experience.

Safety, Licensing & Compliance

All necessary safety, licensing, and compliance requirements were managed by Ooffle, including:

• Structural endorsements for elevated installations

• Public liability coverage

• Fire safety provisions

• Relevant permits and authority approvals (where applicable)

This ensured the activation operated safely within a high-footfall public environment.

Project Summary

Ayam Brand Truck Activation 2025 @ Jurong Point showcased Ooffle’s capability in delivering multi-day mall activations that balance creative engagement with operational precision.

Through strategic spatial design, interactive programming, and robust on-site management, Ooffle helped the brand establish a strong presence within a busy retail environment—successfully driving engagement, visibility, and sustained consumer interaction.

Services Provided

• Mall roadshow planning & execution

• Illuminated brand structure design & installation

• Interactive game curation & operation

• Power, water & infrastructure coordination

• Audio-visual system setup

• Emcee & promoter management

• Mall coordination, permits & safety management

• End-to-end on-site project & operations management