Orchard Central Seasons of Love Campaign 2020 @ OC
Seasons of Love was the theme of Orchard Central as it celebrated a cross blend of Chinese New Year and Valentine's Day in 2020.
Plants, flower, green and pink was the colour theme of the set up. We fabricated and installed the wall mural. In additional every single prop that is seen in the pictures were all produced by us, including the giant heart shape post box where shoppers could write romantic messages and drop them inside to win a prize for the most romantic message. The IG worthy instagrammable phonebooth proved to be the most popular photo backdrop where shoppers posed and smiled for the camera naturally without any human crowd pullers.
While our event crew pulled the crowd in with balloons and giveaways, various activities were taking place at the main area. Live musicians played away, and the genre was chosen by shoppers. Also, a giant floor piano was brought to live by dancers who jumped around on the keys, creating musical tunes. Finally, shoppers could play an interactive and exciting game by waving their hands to burst balloons on screen.
- Design & media production
- Exhibition booth design & props fabrication
- Integrated marketing
- Brand activation & campaigns
- Interactive game with motion sensor
- Live musicians - "Human Jukebox"
- Giant floor piano
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